What is Social Media?! Everyone is talking about “Social Media”.  And fact is, most companies are using it it – yet very few of them know how to effectively leverage it to make money. During this two day seminar, Power of Basics will show you how to turn social media into your greatest company asset without letting it take over your life. No more wasting time getting lost on Twitter, sweating over your next blog post, and worrying about website searchability. Let the Power of Basics team walk you through the steps of a successful and sustainable Social Media campaign.  In two days you will be able to answer these Social Media questions.

DAY 1:

Why do I care about Social Media?: building your brand  (2 hours)
Social Media is quickly growing as one of the most critical elements business. Customers want more than just a website, they want to know who you are, what you stand for and how you think before they contact you – especially if there is geographic distance. Power of Basics will walk you through how to develop these relationships using Social Media tools, and how to avoid damaging these relationships with ineffective Social Media habits.  

How do I build my Social Media to best speak to my brand?: where the real fun starts (2 hours)
Bring your laptops and Power of Basics will either help you establish your Social Media tools or refine your current profile, depending on your level of need.  

For those that have no campaign, we will guide you through opening your account and matching it to your brand.  For intermediate to advanced users, we will review the Social Media tools you have in place and recommend changes and enhancements that will reinforce your brand and support your marketing strategy more effectively while drawing in consumers.  We will also recommend additional tools if appropriate.  This will be a very intense work and review time.

DAY 2:

What to say and how to say it: sharing your message (2 hours)
Now that your Social Media tools are in place and/or enhanced for productivity, The Power of Basics team will walk you through the various Social Media campaign rules that will keep your clients interested, your usage time down, and your brand strong.  We will discuss such things as: Using different strategies for different clients, how to identify and avoid mixing conflicting strategies, how to keep the conversation on business and away from over-personalization, rules for getting customers involved, how to involve your community in your conversation, how to cross promote between companies, leveraging connections and business relationships to drive your market as a whole.

Where and how to use Social Media tools: where the money is made (2 hours)
Once your Social Media presence has a strong, clarified message, it’s important to share that message with as many people as possible. Power of Basics will share how to embed your tools in blogs and websites, network within your industry, and create a loyal client following using RSS, iFrames, linking, widgets, etc.

Save Money, Register Now!

Lanae Rivers-Woods,

Business / Management Consultant

www.powerofbasics.com

Lanae co-founded Power of Basics because of her interest in applying business constructs to industries not usually seen as business. For Lanae, business is universal - no matter how difficult your product or service, there are always ways to do better business by addressing the basics. With a degree in sociology from Lipscomb University, Lanae sees business as an opportunity to care for people, helping them address the hard decisions and fulfill creative potential. Lanae is co-founder of the La Familia Gallery cooperative and the developer of Scene in Seattle, a Pacific Northwest Art News aggregate. Between projects, Lanae is a visual artist and published author.

Rebeqa Rivers,

Marketing / Systems Consultant

www.powerofbasics.com

Rebeqa co-founded Power of Basics to feed her passion for “seeing people thrive from the ground up,” and her belief that business problems must be addressed by empowering the people who make up a business. A graduate of the Wheaton Conservatory of Music, Rebeqa has combined her passion for the arts, business, and people by co-founding La Familia Gallery.  Through her years of working in the print and online marketing industries, Rebeqa has acquired first-hand knowledge of sub-culture marketing and a passion for building small business systems that encourage organization and deliver actionable information in the midst of a creative and rapidly changing environment.